my LowKure is

LOVE | XII.XVIII.MMXIX; A Sister's Promise

  • LOVE

    Love is the bond that transcends time, space, and even death. It is the force that creates, protects, and remembers.

  • MENTAL HEALTH MESSAGE

    When mental health is challenged, love shows up as compassion—for others and for ourselves.

    It’s connection, loyalty, presence, and the sacred act of staying.

  • LOGO MEANING

    This logo is Kaylee’s vow to her brother: to turn heartbreak into hope.

    Love doesn’t disappear—it becomes a legacy of advocacy, care, and unbreakable promise.

The Message Behind the Logo

The Sister’s Promise – Discovering LowKure

The Sister’s Promise logo is a deeply symbolic tribute, representing the unbreakable bond between siblings and the commitment to carrying forward a loved one’s legacy. Originally designed by Kaylee as she turned her pain into purpose, this date holds profound meaning—it marks the beginning of a journey to honour Liam’s life through action, resilience, and advocacy.

Following Liam’s passing, his volleyball coach and team created a tribute clothing piece in his honour. Inspired by the impact of that piece, Kaylee set out to create a mental health clothing line to keep Liam’s memory alive. Three years later, in a powerful and unexpected discovery, she learned that Liam himself had designed a mental health brand called LowKure with one of his best friends - Clarice. In a beautiful coincidence, two worlds collided, and LowKure was born—blending Liam’s vision with Kaylee’s mission.

A Date to Remember — XII.XVIII.MMXIX;

At the heart of this tribute is the Roman numeral logo: XII.XVIII.MMXIX.

This date, December 18, 2019, marks the day the world lost an extraordinary, compassionate, and beautiful soul. It is a solemn reminder of Liam’s impact, his kindness, and the lives he touched. Paired with a semicolon (;), a universal symbol of strength and resilience, this design represents a continuation of life, even through the darkest storms. It is a tribute to enduring love, hope, and the courage to carry on.

More than just a logo, The Sister’s Promise is a universal symbol of remembrance, love, and unwavering devotion to those we’ve lost. It stands as a beacon of strength, a reminder that even in grief, we have the power to turn pain into purpose.

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